I know this may surprise you but the cable tv industry is one of the least liked industries in America. And, according to recent numbers, their days may also be. But the debate rages on.
With the recent merger of Comcast and Time Warner, some experts say that will give the new mega-corp the ability to dictate the industry thus securing its stranglehold of bad customer experience. Others, though, say that Cable TV is being “Netflixed” as the Internet is coming with superpowers to topple the paper tiger. Look at Google Fiber and Apple TV.
A recent survey show that in the past month, more than 200 billion online videos were viewed including real, full-length TV shows. 83% of viewers, ages 18-29, say they watch “some, most, or all of their shows online.” And it’s not just a millenial phenomenon. More Americans are watching videos online than on their TV. 58% say they no longer need their TV at all.
Add to the fact that within three years, Google Fiber will have Internet speed 100X faster with the ability to broadcast video without interruption. With Internet broadcast, you’ll be able to pay just for the programs that you want and won’t be held hostage to what the cable companies make you purchase.
Plus, the computer gives the viewer a place as a multi-media device for TV/movie watching, checking e-mail, facebook, websites all in one sitting with one device.
So cable companies are scrambling knowing that this outcome could be. Maybe that’s why the merger happened. It’s easier to merge than improve customer service. Here’s some ShopRTO advice if you don’t like your Cable provider. Call your Cable company’s cancellation department with a deal from their competitor and tell them if they do not match the competitor’s price, you’re leaving. Watch how you get that customer service you should have been receiving all along.