Apple has a history of turning already available products into consumer sensations. They did it with Itunes, I pods, smart phones and tablets so can they do the same magic with smart watches?
Apple will be competing with already available smart watches from Cookoo, LG, Martian, Metawatch and the most popular today, Samsung. The smart watches are basically tied to your smart phone for connectivity purposes. Which is why experts are saying that the Apple Watch will have a competitive advantage as it has it’s own wi fi capability so won’t have to rely on the closeness of your smartphone.
They are also touting that it will have Apple Pay option to make purchases quicker and easier. It will also have home interfaces from unlocking your doors, opening your garage to programming your Apple TV. These type of features, they say, will further distance themselves from the competition. The Apple smart watch will also be more expensive which will distinguish itself from others in a potentially negative way.
Right now smart watches seem the most popular for fitness apps, music and communication alerts from phone calls, texts and social media updates. Oh, and it tells time as well. The Apple Watch claims to push those boundaries to greater heights which will then push the competition as well.
As the smart phones evolve so do the apps being built for them so what we see today’s functionality is just a smidgen of what will be available in a year from now.
So what does the upcoming release of the highly anticipated Apple Watch mean? One, it will bump up the consumer awareness of smart watches available and its rapidly advancing technology. So shoppers will begin to seriously ponder whether its worth getting one. Then the real question is not that consumers need today’s smart watches but will they want them enough to shell out several hundred dollars for them. Only, time will tell.