Just say “no” is the customer revolution going on right now. You, the shopper, are in full control of your home furnishing purchases. And, with a simple “no, I’m not going to shop here because I don’t need you” means that retail store has to answer to the revolution or die. And, you, the customer are the executioner.
You have all the information at your finger tips to make sure you have the best deal, price and product so why do you need a salesperson? How do you choose which store to shop? Do you need a store?
With home furniture, kitchen appliances, HDTVs and such, you still need someone to deliver and set-up. You need to make sure you physically sit on that living room furniture to make sure it looks and feels great because pictures on the net are very deceiving. You also need to make sure it’s going to fit the space you need. So, you home furniture shoppers need the brick and mortar store so now it’s a matter of choosing.
Price is now not much a function because you can walk in to any store, show them the price from the web and they have to match or they get to see your back as you walk out. Just say “no” and that store lost a customer, probably for life and a bad word-of-mouth that with a click of button can go to hundreds. And, with the likes of “Yelp” can go to thousands.
O’ retail stores bow down to the almighty customer. You are at our mercy in every fashion. And, the smart stores know this. So what do they do?
It’s called “Store Experience”. That’s the revolution that’s answering the customer revolution. Retail stores have to make sure their stores look great, fabulous, shiny; whatever it takes to bedazzle the customer to feeling good about shopping at that store. Customer service better be beyond recognition. That arrogance, disinterested sales person is a way of the past.
And, if you experience that lackadaisical demeanor for one instance, just say “no” and walk out immediately and let the store die so someone who understands our power will come in to serve us like kings.
Interestingly enough, one industry retail stores are looking at is rent to own stores. Their business model is fundamentally customer service. Their prices are higher but millions of customers keep coming in every day. And, looking at industry statistics, more and more are coming every day. Why? Customer service.
Because of that customer service model, you have retail stores such as Conn’s and Sears looking at rent to own stores to find out why they are growing customers and stores such as Sears are dying.
Wake up, shoppers. You have a power that has never existed in the marketplace and the more you use it the quicker you become royalty every time you walk in a place where you want to spend your hard earned money that they are begging for.
Just another ShopRTO shopping lifestyle tip.