The national trade association for the rent to own industry will highlight the new consumer facing website, ShopRTO.com, at their July 17th annual conference in New Orleans.
Austin, TX (PRWEB) June 14, 2013
The Association of Progressive Rental Organizations (APRO) plans to highlight ShopRTO.com during its annual conference July 16th – 18th in New Orleans. ShopRTO is the modern medium for rent to own owners, employees and affiliates to introduce home furnishing shoppers to the rent to own option.
Website ShopRTO.com represents the latest home furniture and lifestyle trends and when rent to own may be the right choice for all Americans. Statistics show that 90% of Americans first step when shopping for home furnishings such as refrigerators, bedroom sets and HD TVs begins with the Internet.
Because of the new Internet shopping phenomenon, rent to own leaders launched ShopRTO.com as the industry’s welcome mat for all home furnishing shoppers. Industry focus groups show that the old style of one-way advertisements are no longer effective as shoppers have the Internet to check the ads and companies reputation and pricing.
APRO wants all rent to own dealers and employees to embrace and utilize the website to publicize how rent to own helps families’ lives with their array of home furnishings and a flexible transaction. ShopRTO will be featured during the convention’s general session and inside the mocked up “RTO Dream Store” of the future in the trade show exhibit hall.
Because rent to own stores help furnish homes with appliances, furniture, computers, electronics and other items, rent to own employees become experts in all areas of home furnishings.
Add that the rent to own transaction is the only transaction that offers flexible payment options without debt, employees also become attuned on the best ways to help manage a famliy’s budget when shopping home furnishings.
ShopRTO reflects these dynamics with home furnishing and financial management tips to help make a family’s home the most comfortable and affordable. The regular postings feature family home and lifestyle tips on both the website and Facebook page.
ShopRTO provides affordable home decorating and lifestyle tips for Americans and when rent to own may be right for their home shopping choices.