ShopRTO.com revealed its past year’s progress promoting the rent to own home furnishing industry during The Association of Progressive Rental Organizations (APRO) annual conference in Indianapolis.
Creators of the rent to own industry’s consumer facing website, Shop RTO, presented its yearly report on May 20th at the Association of Progressive Rental Organizations (APRO) annual conference. APRO is the national trade association for the rent to own industry and part of its mission is to promote the industry to new customers.
The presentation was held before more than 400 RTO store owners, employees and vendors. The presentation was highlighted by the fact that the rent to own store locator is the most popular page on the website according to Google analytics.
The Google data showed that store locator link showed up on the first two pages when consumers search for local electronics and appliances stores. No other rent to own company was listed for those searches indicating the website’s mission to reach new customers is working.
The rent to own industry is not widely known outside its customer base. ShopRTO.com presenters cited statistics that more than 50% know very little about the rental purchase home furnishing transaction and what they do know is incorrect or negative.
That’s when the consumer facing website steps in says APRO representative, Trent Agin from Rent One in Mt. Vernon, IL. In the top five pages viewed on the website were the pages explaining the details of the rent to own transaction that explains the many nuances of the rent to own transaction.
Consumers do not understand that rent-to-own is a rental first with an option to purchase if they choose. When renting to own a refrigerator or other home furnishing, the customer pays the weekly or monthly rental up front and is not obligated to make the next payment. Customers do not incur debt and credit is never extended.
ShopRTO was launched in February 2013 and creators say for it to already show up on the front page of a local search is highly unusual for such an early success. Especially when dealing with common search phrases as local appliance stores and local electronic stores.
Shop RTO’s managers hope to continue their success raising the website’s page ranking for the next year. They claim their success is due to the fact that they research and write original, pertinent and well thought out articles about home furnishing tips, trends and lifestyle articles for Americans wanting to create a comfortable home on a budget.
ShopRTO.com provides consumers home living and decorating tips and rent to own as a shopping option for affordable home furniture and more.
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