Attendees excited at the potential ShopRTO.com provides to bring in more affluent customers to consider rent to own for their home furniture needs.
Austin, TX (PRWEB) July 30, 2013
The consumer facing website, ShopRTO.com, unveiled at the national rent to own conference in New Orleans on July 17th, left rent to own dealers better understanding the future of retail promotion through the Internet. ShopRTO.com which is sponsored by the Association of Progressive Rental Organizations (APRO) represents years of home furniture consumer research on how best to attract new customers who rely on the Internet as a major part of their shopping choices.
The APRO annual conference unveiled the working website for the first time for rent to own store owners and employees to use as a tool to better help tap into the 40 million customers that fit the rent to own demographic but do not rent to own. According to APRO data, only 4.8 million Americans use the rent to own transaction.
APRO consumer research discovered that 149 out of 150 of their potential customers use the Internet as their first step when shopping for home furnishings. ShopRTO.com is trying to position itself high in the search rankings to capture the attention of those shoppers. Research also showed that younger consumers are much more friendly to the rent to own concept and renting in general.
Additional research also shows that the Y generation, those Americans who are the ages of 18 to 35, distrust traditional advertising and are more loyal to those companies or industries that have earned their trust. Part of ShopRTO.com’s mission is to educate families on the best way to furnish their homes and support their families on a budget.
Renting to own home appliances, computers, furniture and electronics can fit into the affordable home furnishing lifestyle. ShopRTO.com is a resource to use and subtly adds rent to own as an option therefore not presenting the hard sell while providing useful household financial and home decorating tips. Tips that help families whether they choose rent to own or not.
The July 17th unveiling is the first official presentation to the rent to own industry and dealers felt excited about the possibility of ShopRTO.com being the Internet ambassador for families to be introduced with the rent to own option. The site is only five months old and has set long term goals of broadening the rent to own reach through modern day means using websites, Facebook, Twitter and other outlets.
ShopRTO provides affordable home decorating and lifestyle tips for Americans and when rent to own may be right for their home shopping choices.