The April Magazine issue of RTOHQ profiles ShopRTO.com as a home lifestyle resource for Americans on a budget.
Austin, TX (PRWEB) May 08, 2013
The Association of Progressive Rental Organizations (APRO) released its magazine profile of its sponsoring website, ShopRTO.com, on May 5, 2013. ShopRTO is the latest Internet tool the rent to own industry is implementing to help consumers manage the best home lifestyle within a family budget.
For the past two years, RTOHQ has focused its feature stories on the latest retail “customer experience trends” where service, style, store layout, design and internet presence are combined to create a brand customers will remember enough to become loyal customers.
ShopRTO is the industry’s Internet branding source creating an industry experience featuring how rent to own affordable home furnishings can help create an enjoyable home and family experience. If the rent to own branding and experience can impact positively enough, rent to own retailers hope they create lifelong customers.
Many experts look at Apple as the leading retailer revolutionizing the customer experience both in on-line branding and retail store sales. Studies show that while price is a major driving force for shoppers, they recognize that it is only one part of the total experience. Customers are willing to pay more if they see the value in the product or service.
The site, now two months old, feature home decorating, home furnishing, home lifestyle and personal financial management tips for consumers. APRO recognizes, though, that the site is just as important to training rent to own employees to become ‘home lifestyle’ experts for customers to rely upon to make their home lives the best possible on a budget.
Rent to own customer satisfaction surveys show rent to own stores reflect a much higher satisfaction rate than retail. But rent to own leaders led by APRO recognize the enormous retail shift towards creating the customer satisfaction store experience could replace the current rent to own business market share.
ShopRTO.com is the latest branding element, the rent to own trade association has launched to bring rent to own stores closer to what Americans are now expecting from their shopping – an experience to remember, return and stay loyal.
ShopRTO.com provides affordable home furnishings and living tips for Americans, and when rent-to-own may be right for their home shopping choices.