When your family sits down to watch your favorite sitcom or TV drama, you’ll grab your computer, touch the app, pop some popcorn and enjoy the evening. That’s the future of TV or so futurists see at the moment. And, reviewing current statistics, that future may not be that far off. According to the Benton Foundation, recorded TV and Internet delivered programming has recently surpassed live TV.
Technical advances, including 4k streaming and personalized advertising, will speed up the transition from linear TV to app-based on demand programming, and TV Everywhere will make it easier for cable networks to transition into this new world. And eventually, all of this will fundamentally change how TV is delivered. Stepping up to replace it are apps from companies like Netflix, HBO and ESPN, which deliver programming to multiple screens.
The merging of HDTV, computer technology and Internet are already here. The complete transition is the next phase. Are you ready? Or, do you care? As long as you get your “Modern Family” fix, you’ll take whatever technology there is. It’s the family experience that matters.
Just another ShopRTO HDTV tip.